Shiree Booker, founder of Snap Stresses, shares her mission to bring life back to damaged, brittle, and thinning hair through handmade, nutrient-rich hair care products. Her pitch addresses a problem faced by millions — hair that’s more burden than beauty — and offers a natural, restorative solution that rejuvenates and celebrates every crown. With passion, expertise, and heart, Shiree is building a brand that empowers individuals to nourish their hair and their confidence. #UrbanImpactSeattle #SharksPitch #SnapStresses #BlackOwnedBusiness #NaturalHairCare #IgniteAccelerator2025

Shiree Booker, founder of S&S Tresses, reflects on her journey to winning 3rd place at Urban Impact’s Shark’s Pitch Competition. As a stylist with over 20 years of experience, Shiree knows the frustration people feel trying product after product on dry, damaged hair—and she’s building a handmade haircare brand that actually works. In this interview, she shares how the Ignite Accelerator and Shark’s Pitch: - Pushed her out of her comfort zone - Built her confidence as a founder - Helped her believe, “If you don’t do it, who will?” Shiree also talks about her next steps: rebranding, investing in production equipment, and finally launching her online presence so more people can discover S&S Tresses. #UrbanImpactSeattle #SharksPitch #SnapStresses #NaturalHairCare #BlackWomenInBusiness #IgniteAccelerator